Process & Exploration

Unfinished abstract painting on a tilted canvas with dominant blue brushstrokes, surrounded by paint tubes, brushes, and a palette with mixed blue, white, purple, and yellow paints on a wooden table.

A collage of various artistic representations including digital art, sketches, and photographs. It features several line drawings of a seated woman, colorful abstract art, silhouettes of people with raised arms against sunset backgrounds, stylized faces, and artistic portraits, with predominance of blue tones.

I used Karen’s handwritten initials for use in her logo for a personal touch.

Logo Play

Screen Shot 2024-10-02 at 9.31.30 PM.png

Screen Shot 2024-10-02 at 9.31.22 PM.png

Screen Shot 2024-10-02 at 9.31.16 PM.png

Screen Shot 2024-10-02 at 9.36.55 PM.png

A blue watercolor background with the phrase "Therapy with KB" written in white, cursive text.

Stylized blue line art portrait of a woman with short hair, with the text "Therapy with KB" written in black and blue cursive and script fonts.

A digital artwork featuring two overlapping blue human profiles facing opposite directions, with intricate abstract designs and swirling patterns in the center. Text in the lower left says 'We got this...' and a blue circular signature with the initials 'KB' is in the lower right.

Therapy with KB

Client
Karen Booth, LMFT

Year
2024

Project Overview
LA therapist Karen Booth sought to expand her compassionate and progressive private practice into a therapy group with associates, offering support to a diverse range of clients dealing with body image, addiction, and mental health challenges. She envisioned a brand that felt professional, unique, and art-driven. After visiting Karen’s office to create something cohesive with its aesthetic, we translated this vision into logos, website imagery, a color palette, typography, and a suite of business cards—reflecting the messy, yet transformative therapy journey within.

See Next Project