A young man in a jacket holding a laptop with a fiery phoenix on the screen and a background of clouds and flames projected on his body.

Branding

To capture the speed and multidimensional potential of Blazing Social’s social media marketing service, I used vibrant, friendly, fiery colors and layered graphics to create a bold, custom identity that stands out in a saturated corporate market.

A circular infographic illustrating a social media content scheduling process with logos of Facebook, Twitter, LinkedIn, and an arrow showing the cycle from 'Pick Content' to 'Set Schedule' and back. The background is orange with hexagonal patterns.

Bold orange gradient text saying "Get a Free Demo Today" with a stylized dragon graphic integrated into the word "Demo" on a white background.

Digital/Website Assets

Social Media Content

I developed the program’s library of 150+ posts and led team of remote designers to produce high-quality content, covering news, holidays, quotes, and lifestyle topics.

A row of six color swatches ranging from blue to black.

Screenshot of a social media management web application called Blazing Social, showing options to connect accounts, search videos, and manage scheduled posts. The interface includes a menu on the left, search filters in the center, and a list of videos with options to schedule or post immediately.

Business card for Blazing Social featuring contact information for Chris Carter, President, with a colorful social media-themed background and slogan "Social media just got easier."

Infographic titled 'The Who, What, Why of Social Media' with sections explaining the roles of a social media strategy. 'Who?' emphasizes being a reputable, trusted source, expert advisor, and real person. 'What?' describes consistently posting current information, videos, and infographics. 'Why?' highlights engaging clients via social media to maintain relevancy and avoid losing potential customers.

Digital marketing graphic with a laptop showing a Facebook page, social media icons, and the text 'Automate Your Social Media Marketing' on a yellow background.

A colorful digital graphic promoting social media marketing, featuring icons of Facebook, LinkedIn, Twitter, and images of people engaging in business and social activities, with the text 'Ignite your marketing. Social Media made easy.'

Person walking on a sidewalk in casual shoes with a list of features of walkable communities on the right side of the image.

Map of the United States showing migration patterns with labels indicating destinations from high cost-of-living areas to warmer climates and southern states, as well as states with the highest inbound and outbound moves, including Illinois, Tennesse

Screenshot of a search engine interface showing search categories such as Room, Space, Open Floor Plan, Storage Space, Full Bath, Garage, Porch/Patio, Yard.

A man in a white shirt, blue pants, and a white cap stands next to moving boxes. An infographic shows that in the last 5 years, 26% of Americans moved out of state, with 48% moving to the suburbs, 37% to urban areas, and 15% to rural areas. Additiona

A man in business attire lying on an office chair with arms outstretched, surrounded by hand-drawn office supplies and charts on a beige wall. There's a quote that reads, "Fall seven times, stand up eight," and a Japanese proverb is mentioned below.

A colorful infographic showing that house building activity in the US increased by 10.7% in 2018, with over 1.3 million new single-family homes built, highlighting benefits like economic growth, slower loan rate increases, and lower home prices, with

A graphic with a megaphone on a blue background, featuring text about housing market records broken in 2021, including statistics about home sales, prices, mortgage rates, and market activity.

Statistics about pet owners, with seven different pets including cats and dogs, and the text '95% of pet-owning homebuyers say their pet's needs play a role in selecting a home'.

A digital graphic listing 2023 real estate trends, focusing on e-commerce for homebuilders and shoppers. It includes points about online home purchases, a platform for buyers, model home walk-throughs, and design options with an overlay banner statin

An infographic titled "Sleep Divorce" explaining that many married couples sleep in separate beds or bedrooms, with statistics including up to 25% sleeping separately, 10% in separate bedrooms, nearly half preferring to sleep alone, and 1 in 5 citing

A bald man in a suit and sunglasses is lying on a wooden park bench, relaxing with his eyes closed. He has a brown backpack behind his head and is wearing black shoes and socks, with one leg stretched out. The background includes a landscaped area wi

A comparison chart showing the best grocery stores for homebuyers based on 5-year home price appreciation and ROI from house flipping. Aldi has the highest appreciation at 58% and ROI at 61%, Trader Joe's follows with 49% appreciation and 58% ROI, an

Infographic titled 'Millennials Turn to Rust Belt Real Estate' showing how millennials are contributing to urban revitalization through seeking affordable housing, valuing place revival, working virtually, and creating new opportunities in city areas

Title slide showing the six trendiest paint colors of 2023, sourced from Apartment Theory, with color swatches labeled Greens, Soothing Blues, Neutrals, Blush, Mauve, and Black, set against a light background with some interior decor elements.

An infographic titled "What is Surban? A New Kind of Living Style" with benefits of living in a suburban area, including greater walkability, good schools, and housing options. The infographic highlights that 80% of new households will be in surban a

“Janelle was instrumental in helping my company expand into social media marketing for the real estate and mortgage industries. One of the reasons for our success is the high quality of our content . . . Many customers have commented on how the content helps them stand out, and that is thanks to Janelle’s talent.”

Chris Carter | President of Market Focus, Inc.

BlazingSocial

Client
Market Focus

Year
2016 - 2023

Project Overview

Market Focus, a developer of marketing products for the mortgage industry, launched Blazing Social, an automated social media marketing system. I led the visual branding across all touchpoints, creating a dynamic, cohesive look that captured the energy of social media marketing. This included designing a branded online dashboard, website graphics, and marketing materials, as well as developing a library of 150+ high-quality posts in Canva, ranging from infographics and industry news to holiday and lifestyle content.

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